Lean Inception
Design Sprint
Data analysis
Prototyping - MVP
Facilitation
Project Details
Main Goal
The primary goal of the project was to develop the MVP and evaluate the feasibility of integrating the offerings of the aforementioned bank into our credit marketplace and consortium.
Challenges
The primary challenges revolved around collecting and organizing essential information within a tight timeframe and engaging with individuals with demanding schedules. We needed to maintain an efficient yet well-designed process to ensure we could achieve our desired outcomes effectively.
Deliverables
- Presentation and analysis of data collected during lean inception. - MVP Canvas for the introduction of the bank's financing product.
Context
This platform boasts over 23 thousand sales points that receive comprehensive support for distributing credit products nationwide. Through both digital and in-person relationships, it facilitates client acquisition, team training, sales quality evaluation, and serves as an additional channel for bankers, freelancers, and independents.
By the end of 2021, the bank provided us with their API, enabling us to initiate integration. Upon initial analysis, the API appeared substantial and showed potential for enhancing the digital solution to provide a seamless experience.
However, the documentation and API provided processes for Simulation, Sales, Offers, Customer Consultation, and Financing Charts. Yet, we were uncertain about the depth of information, how they would integrate into the overall process, and what the ideal journey would entail.
Methodology
Process
Due to uncertainties surrounding processes and operations, the Discovery phase was initiated. Its purpose was to address outstanding issues, define the target persona for the MVP, align API endpoints within the correct workflow, and ensure efficient execution of the chosen processes.
The Discovery phase was condensed into four meetings, each lasting two hours, spread across four days. Initially, alignment exercises were conducted with stakeholders, followed by scoping activities. Throughout the meetings, representatives from Customer Service, Marketing, Technology, Design, and Business departments contributed diverse perspectives, enriching the discussion and decision-making process.
Hands-on
To kick off the product development project with the partner bank, we opted to conduct an inception phase. The goal was to ascertain project viability by addressing critical business questions, align the team and stakeholders on expectations, and collaboratively define the development scope. The outcome aimed for an MVP with an average level of accuracy in depicting the main journey.
The schedule was as follows:
Day 1: Product vision and initial alignments
Day 2: Facilitation
Day 3: Building the Product journey
Day 4: Defining MVP and the Roadmap Showcase Presentation and Next steps definition.
Day 1
Product vision
"For partners with a sales profile who market the quoted bank financing products and require an installment simulator, our platform serves as a sales and post-sales management application. It enables swift sales completion and provides negotiation inputs to partners, aligning with the offer vision. Unlike the bank's sales platform, our product offers a unique user experience and ensures data accuracy."
Is. is not. does. does not
Product Interview Dynamic
Day 2
Future projection
Protopersonas
Features brainstorm
Day 3
Journey validation
Day 4
Canvas MPV
Conclusion
During the Inception phase, we uncovered several key insights:
The target audience already had access to similar functionalities directly through the bank's portal.
The API provided did not encompass all the essential flows necessary to create a meaningful user experience, one that would incentivize users to choose our Marketplace over the bank's portal.
There was a lack of clarity regarding the strategic guidelines for promoting sales by our Business Unit in partnership with the bank.
We also realized that creating a digital product entails more than just having an idea and beginning development. The process of product discovery can lead us down unexpected paths. This was evident in the outcome of the bank's Inception on our platform. Through collaborative meetings with the Tech and UN teams, we concluded that the allocated effort would not have generated the desired value proportionally. However, such experiences are not wasted; they save time and resources. In this case, we saved two months of development time! This allows us to redirect our energy towards endeavors with the highest potential for value creation, providing us with a sense of accomplishment and peace of mind.
Results
Learnings
This project posed a significant challenge for me! While I had previously facilitated lean inceptions, they typically involved much smaller teams. Throughout this project, I believe I've grown significantly in facilitation, data clustering, and presentation skills. Additionally, I've worked diligently to overcome my shyness and enhance my confidence in my work.
High-Fives
Statement by the Structuring and Performance Manager
“It's an exceptionally well-executed job, executed with great care and attention to detail. There's a profound level of dedication evident throughout. While we may not be implementing the bank's feature directly, the insights provided offer three significant areas for us to focus on, which is incredibly valuable. Leaving this meeting, I'm filled with a deep sense of gratitude. The intensity of the work is evident, and even though I wasn't directly involved in generating insights, I'm immensely satisfied with the quality of the final deliverable we're receiving. I feel reassured and confident that the issues raised have been thoroughly addressed, and now it's time to work towards finding solutions. I'm genuinely thrilled to receive this Discovery from you.”
Cool Data
Highlight in numbers:
🤘🏻 19 collaborators
⏳ 11+ hours
🛠️ 79 funcionalities
💎 18 prioritized features for MVP
